Middle-East is a huge and heterogeneous region, with cultural and political differences between sub-regions and countries.
If Dubai is close enough to be a convenient logistical base for Iran, let’s face it : the sales offices are most of the time staffed up to deal with Arabic-speaking customers. The language barrier shouldn’t be underestimated in addressing the business community of Iran. Years of insulation has taken its toll and the most interesting partners for you are not specially the ones that speak English.
Due to its specificities, Iran commands specific strategies and action plans. Focus your existing sales force on the Arabic-speaking countries and thrust a team of specialists to develop the Iranian market for you!
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