We are an agile team focused on the Iranian distribution market. We firmly believe that the difference between success and failure in an export market is down to the choice of the distribution partner. You choose your distributor, he doesn’t choose you ! To reach success, experience shows that an enthusiastic potential partner approaching you is rarely a better alternative to a distributor with a proven track of records, selected according to objective and measured criteria.

Finding these distributors, researching and selecting them are not easy tasks from your home base, thousands of kilometers away. In order to help you succeed, we handle this for you and accelerate your time to market and success. Be The First In Iran will find and work with the distributors in line with your strategy and company culture, those that can position your brand and distribute and promote efficiently your products.

We have the patience, grit and resilience it takes to make you successful in a complicated market like Iran. We have built knowledge of the Iranian distribution landscape and we nurture an extensive network of connections within these distributors, with a strong focus on the food & beverage, cosmetics and pharmaceuticals sectors.

Contracting a distributor is not the end, but the beginning of a journey leading to achieving your sales target. In a second step, we will work closely with your distributor to make him deliver and execute the go-to-market plan to reach the sales target. Our background is sales, not consulting or legal advice. Consider Be The First In Iran as your commercial arm in Iran!

Sales efficiency is our core business and Iran is our passion!

A word from the founder, Patrice de Wergifosse

I discovered Iran in 2011 in a Land Rover trip that took me from Dubai to Belgium, my home country, and back. I spent 2 months in Iran and discovered an amazing country with amazing people: Slow Lane To Nowhere blog.

At the time of reflecting on how to leverage 15 years of multi-industries, multi-territories and multi-channels sales experience to found my own company, I decided to combine this extensive sales experience and my passion for Iran. I founded Be The First In Iran in 2016 with the aim to help foreign companies to accelerate their access to the Iranian market and maximise their chances of success.

To know more about me, I invite you to visit my Linkedin profile

Don’t hesitate to connect!