After the lift of the sanctions, Iran pops up in every business conversation. You know there is an opportunity for you and a narrow window to capture a significant market share before your international competitors come in, but you need substantiated facts before you prioritise Iran and budget your market entry.

We will research and brief you on your local and international, direct and indirect competition, the pricing and margin levels, the potential of your products portfolio, the sales channels used, the distribution chain and the main distributors in your field.

You can then make an informed decision before allocating resource for penetrating the Iranian market.

You are convinced that Iran is a good fit for your brand and products. You have budgeted your market entry, however you are not sure where to start ?

Be The First In Iran continuously build and maintain relationship with Iranian distributors. We will identify, assess and short-list the key distributors for your portfolio, in line with the ideal profile you have defined.

We will then organize a field trip for you to meet them and assist you to negotiate the distribution agreement with the partner you have chosen.

With Be The First In Iran, you are not chosen by a random partner, whatever his enthusiasm. You work with the distributor you have selected according to objective criteria, maximizing your chances of success.

In a second step, we can work closely with them to deliver the go-to-market plan and achieve the sales target. Sales efficiency is our core business.

You have really been the first in Iran: you contracted with a distributor, you went through the pain of registering your products, however the sales are not meeting your expectations…

Sales efficiency is our core business. We will assess your distributor and the way they operate, we will work with them on a sales and marketing plan and help them execute it. Keeping a close grip on your distributor from your home-base, thousands of kilometers away, is never an easy task. Be The First In Iran will do it for you on the ground and help you ripe the benefits of the time and money you invested already, and make Iran another export success for you !

Iran is virtually greenfield territory for international franchises. The potential is high, a huge part of the population is waiting for western outlets. How to capture this potential while safeguarding your reputation and your brand ? We continuously receive requests of local candidates looking to invest in foreign franchises, however not all of them have the experience and expertise to succeed.

Whether you are looking for a master franchisee or an area development partner, Be The First In Iran will research, qualify and short-list the candidates that fit the requested profile in term of experience, sales & operations expertise and financial strength. We will also research the supply chain, legal and tax aspects and the potential need of localisation for your specific business.

We will then organize a field trip for you to meet the short-listed candidates and assist you in negotiating the agreement with the partner you have chosen, covering all the commercial objectives as well as the legal and financial aspects.

In a second step, once your brand has been successfully launched, we can also act as your presence in Iran to control that your positioning and trade dress are respected and that the quality of the delivery live up to your standards.

Attending and participating in trade shows keeps a popular and low budget way to meet potential partners for entering a market. However it still put some strain on your time and resources without ensuring the success of the trip.

Attending

There are many generic and specific trade shows organized in Iran that Be The First In Iran can visit on your behalf. We will present your company, brand and products as well as gathering leads and contacts, actionable market info and important feedback on your products.

Participating

We organize also multi-brands stands in key trade shows for the F&B, cosmetics and pharmaceuticals industries. You can then benefit from a mutualisation of the costs, as well as the expertise and support of Be The First In Iran. As the trade shows in Iran are traditionally open to the general public, with no registration of the visitors, it is important to drive relevant traffic to the stand. In the period leading to the show, Be The First In Iran runs a targeted invitations campaign to achieve that goal and maximize the success of the participation.

Following up

You attended a trade show and gathered many leads. However once back home, you don’t have the support of your translator any more and most of your emails and calls keep unanswered. Typical situation…

Be The First In Iran will follow-up and visit you leads for in depth qualification of your prospects and provide a next step for each of them. Let’s capitalize on the time and resource you already invested in a trade show !

We specialize on finding the right distribution partner for you, which is the quickest and lowest-risk market entry strategy. If you are looking for another model : establishing a local office or a joint-venture, don’t hesitate to contact us and discuss your plans. We can refer you to legal consultants that have our thrust.